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Australia's "Arm Yourself" vaccination campaign is a missed opportunity


Arm Yourself campaign. Source: Australian Government Department of Health.
The Australian government’s new national vaccination advertisements have been described as exciting as a bowl of leftover cereal, with all the urgency of a stubbed toe.
“It will be very difficult for Shaun Micallef to send this ad up,” said Opposition leader Anthony Albanese when asked about them on Sunday morning television.
He’s not wrong.
The “Arm Yourself” campaign featuring various upper arms showing a bandaid and iterations of the same message to arm “yourself”, “your family”, “your community” could easily come from a presentation by Karsten Leith, the kravat-wearing marketing consultant in the ABC comedy series Utopia. ....

New Zealand , New South Wales , New Zealanders , Magda Szubanski , Shaun Micallef , Karsten Leith , Nick Coatsworth , Anthony Albanese , Therapeutic Goods Association , Australian Government Department Of Health , Phua Chu Kang Pte Ltd , Warm Yourself , Australian Government Department , Arm Yourself , Get Your Shot , புதியது ஜீலாந்து , புதியது தெற்கு வேல்ஸ் , ஷான் மிக்களிலேப் , அந்தோணி அல்பானீஸ் , சிகிச்சை பொருட்கள் சங்கம் , ஆஸ்திரேலிய அரசு துறை ஆஃப் ஆரோக்கியம் , புவா சூ காங் ட் லிமிடெட் , கை நீங்களே , ஆஸ்திரேலிய அரசு துறை , பெறு உங்கள் ஷாட் ,