Content Marketing Specialists are responsible for creating and developing engaging content for digital marketing. They collaborate with SEO experts and designers to ensure that the content aligns with the overall goals of the marketing campaign. Their duties include researching content trends, writing and editing material, managing websites and social media accounts, and staying updated on Google algorithm changes and content marketing trends. To become a Content Marketing Specialist, individuals should have strong writing, analytical, and SEO skills. Career progression can lead to positions such as Senior Content Marketing Specialist or Content Marketing Manager.