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How to do B2B content marketing the right way (with 5 examples)

Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like.

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Julia McCoy

Julia McCoy is an author at Search Engine Land.

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Content-hacker

What is content readability and how to make your content easier to read

What is content readability and how to make your content easier to read
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

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Why your website needs a resource center and how to create it

Why your website needs a resource center and how to create it
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

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How to turn polls and surveys into great content

Here's why you should use polls and surveys to inform content creation and how to turn audience responses into valuable content pieces.

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