another thing we internally can do, and this is very important for trusted information, when you make a mistake, correct it. and all of the studies have journalism show that those news organizations that are fast at correcting when they realize they made a mistake have higher trust from the public at large. there are many things we can do. one last thing that was added is education, right, because you want to raise a new generation of consumers, of viewers, of usesors of news to be discerning to understand themselves to go look for the facts and to go look for the data. and i think this is important we would love to see us as news organizations pull back the curtain a little bit more. i think when people get a glimpse how seriously we take the facts, how seriously we take getting it right and how much effort goes into what you end up seeing on screen, whether it s on your phone or on television, we want to get it right. and when we get it wrong that