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Primedia Outdoor celebrates Valentine s Day once again with its outstanding #PrimediaBigLove campaign
For the third consecutive year, Primedia Outdoor celebrated Valentine s Day in the most extraordinary way with its renowned #PrimediaBigLove campaign. The campaign invites the public to send their loved ones a personalised message via their social media platforms Twitter and Facebook and then have their message displayed across Primedia Outdoor s digital screens on roadside and in mall environments.
The socially-driven #PrimediaBigLove digital out-of-home (DOOH) campaign delivers an engaging way for audiences to share sentiment with loved ones and those who participated were rewarded with a screening image, which was shared with participants via social media. This fully-automated digital campaign is a true testament of the synergistic application between digital out-of-home and social media, and serves to prove the immediacy and interactive capability of DOOH.