With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences
Primedia Outdoor announces the launch of Prime XOOH – eXtraordinary Out-of-Home. themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.
Amazon raked in a substantial $31bn in ad revenue last year and, while this may account for a relatively small portion of the tech giant s overall earnings, its ad business is one of its fastest growing divisions.
Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Prime Media share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
As OOH audiences come back in full force Primedia Outdoor expands its Urban Digital Network themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.