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Need for improved transparency and accountability in Africa's media markets

The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands increase their investment in media, questions around media industry transparency are again being raised in one of the world's fastest-growing markets, Africa. ....

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MediaPath Compliance takes business to Africa

#BehindtheBrandManager: Meet Briony Brookes for Cape Town TourismBriony Brookes is head of PR and communications at Cape Town Tourism. Spending the best part of her career in radio as head of Brand for KFM and Cape Talk, she then spent some time in the investment industry with Sanlam and Old Mutual before joining the exciting world of tourism just over two years ago. By Robin Fredericks
#BehindtheBrandManager: Kate Owen, Uber SA marketing manager for Rides and EatsKate Owen is Uber SA marketing manager for Rides and Eats, based in Johannesburg. Having been at Uber for over four years, Kate has covered the marketing for Uber South Africa, the brand campaigns for Uber SSA and now research and strategy. ....

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