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Manischewitz hopes its rebrand will make kosher food cool washingtonpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from washingtonpost.com Daily Mail and Mail on Sunday newspapers.
What makes this Passover different from all other Passovers? It may be the box of matzoh on your kitchen table. Manischewitz, the 136-year-old Kosher food brand synonymous with Passover, has changed its look in a bid for new customers, especially the culturally curious. The new tangerine packaging and arched logo is a full reimagining of a line of foods often consumed during the eight days a year when Jews commemorate their liberation from slavery in ancient Egypt.Subscribe to The Post Most news
Manischewitz, the 136-year-old Kosher food brand synonymous with Passover, has changed its look in a bid for new customers, especially the culturally curious.