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SCA reveals senior appointments in strategy and insights division
May 20, 2021 9:56
Southern Cross Austereo (SCA) has made a series of appointments within its strategy and insights division, with new roles for John Musgrove, Abi Wallis and Jasmine Beech.
The trio of changes reflect SCA’s digital audio strategy focus and the increasing importance of data and insights, the company said.
L-R: John Musgrove, Abi Wallis, Jasmine Beech
As part of a new strategy and insights structure, current head of research & insights
for SCA iQ, John Musgrove, has been appointed head of research and measurement.
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He will now provide a strategic and advisory position to SCA’s senior executive team, and be responsible for the management of SCA’s research communities and tools and resources to enable the creation of insights across the business.