Advertising in the 1950s, highlighting Dwight Eisenhowers political campaign. She examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan, i like ike. This idea, this pin that so many people wore around the campaign of 1952 and 1956, conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity. And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunis
Next, on lectures in history, Purdue University professor Kathryn Brownell teaches a class about political advertising in the 1950s, highlighting Dwight Eisenhowers president ial campaigns. She compares radio and early televised ads and examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan i like ike. This idea that this pin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple. And it conveys that happiness. This idea, however, is a myth. And its a political construction. The 1950s in fact was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal tha
Advertising in the 1950s, highlighting Dwight Eisenhowers political campaign. She examines what components made them successful. Her class is about an hour and 10 minutes. Nothing perhaps captures the popular memory of the 1950s like the slogan, i like ike. This idea, this pin that so many people wore around the campaign of 1952 and 1956, conveys a notion of nostalgia and simplicity. It really emphasizes this idea of the 1950s as this era of prosperity. And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunis
And the American People were happy in suburban homes with their nuclear families. I like ike. Its so simple and it conveys that happiness. This idea, however, is a myth. And it is a political construction. The 1950s, in fact, it was a time wrought with racial discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It was a time in which anti communism targeted the liberal reform impulses of the new deal and often anticommunists took away civil liberties. These are all areas of political pressure in terms of enforcing certain ideals and resisting against those that we will look at next week. I like ike, as a political construct, shifted attention away from those divisions and it created a sense of consensus. In many ways, again, this is a political construction. At the root of it was an innovative and transformative Marketing Campaign that transformed a military hero into a p
Highlighting Dwight Eisenhowers president ialde thef campaigns. She compares radio and early televised ads and examines what components made them successful. Her class is about an hour and 10 minutes. Notaps nothing perhaps capte popular memory of the 1950sthe like the slogan i like ike. This idea that this pin that so many people wore around the campaign of 1952 and 1956 conveys a notion of nostalgia19, and simplicity. It really emphasizes this idea of the it rea 1950s as this era of the prosperity where america was a world leader and the American People were happy in suburban homes with their nuclear ha families. I like ike. Its so. Simple. And it conveys that happiness. This idea, however,ee is a myth. And its a political construction. The 1950s in fact were was a time wrought an the 1950s, discrimination, conflict, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It gender was a time in wh