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How China used the media to spread its Covid narrative and win friends around the world
China’s image plummeted in North America, but over half of 50 nations surveyed at the end of 2020 reported coverage of China had become more positive in their national media since the onset of the pandemic.
By Julia Bergin May 13, 2021, 9:42 a.m.
May 13, 2021, 9:42 a.m.
At the height of the Covid-19 pandemic, Chinese President Xi Jinping enjoyed prime real estate in the centre of Serbia’s capital, Belgrade: his face plastered across a billboard with the words “Thank you brother Xi.”
The sign, courtesy of the pro-government tabloid Informer, was in response to China sending Covid-19 medical supplies to Serbia. It joined a long list of pro-China offerings of thanks from nations around the world during the pandemic in the form of overt propaganda or more subtle media messages.
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China has been using social media networks like Twitter to spread positive propaganda about the ruling Chinese Communist Party (CCP) since the start of the pandemic, according to a report published by an international press group. China successfully activated existing media infrastructures to seed positive narratives globally amid the Covid-19 pandemic, the International Federation of Journalists (IFJ) said in a report published on May 12.
The survey of journalists unions in 50 countries found that the CCP activated existing infrastructure in the wake of the pandemic, including training programs and sponsored trips for journalists, content sharing agreements feeding state-sponsored messages into news networks in other countries, and ownership of publishing platforms.
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