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“Things took off,” said Mitch Mode, the owner of Mel s Trading Post in Downtown Rhinelander. “We didn’t run a smarter business, we got luckier.”
Mitch Mode stands near a row of 11 bicycles - a fraction of what he typically has in stock.
Credit Erin Gottsacker/WXPR
Mel’s Trading Post sells all kinds of outdoor equipment – from bikes and kayaks to snowshoes and skis.
Mode said these items have always been popular.
“But in the year of COVID became increasingly strong to the point where it’s no secret in the world that that bicycles were difficult to find on a good day, impossible the rest of the time,” he said.
Winter started late this year in Northern Wisconsin, but you wouldn’t know that by looking at snowmobile sales. Like other outdoor equipment, snowmobiles