And World Business report. The rise and rise of fake views. As more advertising dollars are spent on Line Companies are being warned to make sure they get what they pay for. And two of indias largest Telecoms Firms, Vodafone India and Idea Cellular, are merging to become indias Largest Telecoms operator. Welcome to World Business report. A very warm a very warm welcome. Im sally bundock. Also in the programme, the president of uber says he is leaving the company after less than six months in the job. Well have the details in a moment. But first one thing that all businesses have in common, regardless of what they do, is advertising. Making yourself known brings in customers and their cash. But advertising can also be a sizeable investment, and whatever size of business you have, you dont want to be ripped off. Thats bound to be discussed at one of the industrys big annual events starting in london in the next few hours. So, how much is spent on advertising . Worldwide, across all forms
Telecom companies compete fiercely for market share. Vodafone Idea struggles without 5G. Airtel and Jio focus on service quality and rural expansion. Broadband users increase, with Jio leading the growth.
Indias top telcos are investing significantly in offshore units, known as global captivity centers (GCCs), resulting in strategic partnerships and tailored solutions. With the number of GCCs growing, enterprise revenue is expected to reach Rs 30,000 crore in FY24, impacting connectivity and network densification in tier-2 and tier-3 cities.
Mukesh Ambanis Jio disrupted the market in 2016 with cheap 4G data services, sparking a price war that reshaped the sector into a near-duopoly dominated by Jio and Bharti. Average revenue per user plunged, burdening telecom operators with massive debts.