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Christina Stephens taps quadriplegic fashion designer Carol Taylor for AAFW runway
ragtrader.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ragtrader.com.au Daily Mail and Mail on Sunday newspapers.
Christina Stephens celebrates International Day of People With Disability with three big announcements
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3 things to think about when building an inclusive label
Building any business from the ground up is hard.
There’s capital investment, logistics, branding, networking, product sourcing and development, suppliers, staff, overheads… the list is endless. And this is just for mainstream retailers.
But add in the fact that you service an emerging market, where there’s limited precedent and you find yourself pioneering your way through daily, and you’ve got yourself a challenge!
Adaptive, inclusive fashion label Christina Stephens has been navigating this territory for a little over 12 months now, and has uncovered some notable differences between building a mainstream label vs an inclusive fashion label.
Christina Stephens celebrates first anniversary with call out to majors
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One in five Aussies severely under-represented in fashion
By Imogen Bailey | 3 March 2021
Adaptive label Christina Stephens has expressed its concern about the lack of disabled models available for fashion brands to use in Australia.
In Australia, one in five people has a disability, however, this segment of the market is severely under-represented, Christina Stephens founder Jessie Sadler said. You’re likely to know someone in your family or close circle of friends with a disability. But when we scroll through our social media platforms, this significant portion of the population is severely under-represented, she said.
The business put out a call on social media for female models with disabilities to showcase its new sizing range and collection, but was disappointed by the lack of response by the industry.