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During the pandemic, retailers quickly had to find ways to keep customers safe a process that led many companies to rethink how, and what, they were able to touch and feel before purchasing. For shoe retailer Snipes, that meant emailing receipts to shoppers for in-store purchases. Those emails have become a tool in teaching customers to become omnichannel shoppers. Snipes started using the e-receipt tech platform FlexEngage in November of last year after a three-month-long pilot program with 20 of its U.S. stores, including those in Philadelphia and New York. The goal for in-store adoption (or rather, opt-in) was set at 25%, and “well exceeded” that, according to Jenna Flateman Posner, vp of digital at Snipes, who did not provide exact figures for this story.

New yorkUnited statesJenna flateman posnerMarc pritchardJohn levineAndrea leighFlateman posnerTim glombGamble marc pritchardபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்மார்க் ப்ரிசர்ட்ஜான் லெவின்ஆண்ட்ரியா லேநேரம் கிலோம்ப்