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Stellantis(NEW YORK) The Jeep Wrangler can ford rivers, crawl over boulders, traverse deserts and blaze through uncharted territory. Fierce yet affordable, the humble 4X4 has long been the go-to vehicle for outdoor enthusiasts.
These days, however, the rugged sport utility vehicle may seem more like a luxury ute than off-roading warrior.
Last month, Jeep executives introduced the redesigned 2024 Wrangler, replete with all the modern necessities: 12-way power adjustable front seats, a 12.3-inch touchscreen, advanced safety features, contrast accent stitching and acoustic front glass and thicker carpeting for a quieter ride.
These updates took a lot of engineering prowess to get right, according to Jim Morrison, senior vice president and head of Jeep North America.
"Drivers can now have water up to their knees and still have a power seat," he told ABC News.
Morrison, a veteran Jeep executive, knew that to keep Jeep owners happy and bring in new customers the Wrangle
United-statesOhioAmericansAmericanAmericaColin-wallaceJim-morrisonEd-kimTyson-jominyMorrisonInfinitiJeep-wranglerStellantis(NEW YORK) The Jeep Wrangler can ford rivers, crawl over boulders, traverse deserts and blaze through uncharted territory. Fierce yet affordable, the humble 4X4 has long been the go-to vehicle for outdoor enthusiasts.
These days, however, the rugged sport utility vehicle may seem more like a luxury ute than off-roading warrior.
Last month, Jeep executives introduced the redesigned 2024 Wrangler, replete with all the modern necessities: 12-way power adjustable front seats, a 12.3-inch touchscreen, advanced safety features, contrast accent stitching and acoustic front glass and thicker carpeting for a quieter ride.
These updates took a lot of engineering prowess to get right, according to Jim Morrison, senior vice president and head of Jeep North America.
"Drivers can now have water up to their knees and still have a power seat," he told ABC News.
Morrison, a veteran Jeep executive, knew that to keep Jeep owners happy and bring in new customers the Wrangle
United-statesOhioAmericansAmericanAmericaJim-morrisonTyson-jominyColin-wallaceEd-kimInfinitiMorrisonJeep-wranglerStellantis(NEW YORK) The Jeep Wrangler can ford rivers, crawl over boulders, traverse deserts and blaze through uncharted territory. Fierce yet affordable, the humble 4X4 has long been the go-to vehicle for outdoor enthusiasts.
These days, however, the rugged sport utility vehicle may seem more like a luxury ute than off-roading warrior.
Last month, Jeep executives introduced the redesigned 2024 Wrangler, replete with all the modern necessities: 12-way power adjustable front seats, a 12.3-inch touchscreen, advanced safety features, contrast accent stitching and acoustic front glass and thicker carpeting for a quieter ride.
These updates took a lot of engineering prowess to get right, according to Jim Morrison, senior vice president and head of Jeep North America.
"Drivers can now have water up to their knees and still have a power seat," he told ABC News.
Morrison, a veteran Jeep executive, knew that to keep Jeep owners happy and bring in new customers the Wrangle
United-statesOhioAmericansAmericanAmericaTyson-jominyJim-morrisonColin-wallaceEd-kimInfinitiMorrisonJeep-wrangler