Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse
White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment
Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart s advertising platform, White Ops Advertising Integrity enables pre-bid protection of Smart s inventory and ensures publishers and buyers safety from malicious and sophisticated fraud.
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