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Why the hell has Vim launched a dishwashing liquid for men?

The limited-edition Vim Black aims to make dishwashing easy for men so as to help them brag more. ....

India General , Milind Soman , Vivek Dhadha , Jasravee Kaur Chandra , Nisha Sampath , Sahil Salathia , Jasravee Chandra , Wunderman Thompson , Vigyan Verma , Anchit Chauhan , Prathamesh Maulingkar , Vim Black , Hindustan Unilever , Vim India , Bright Angles Consulting , Bottom Line , Kaur Chandra , Adival Pvt Ltd , Surf Excel Matic ,

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

By rubbing HUL the wrong way, has Sebamed been smart or stupid?
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In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That s great PR. But is it worth the legal backlash?
German skincare company Sebamed has seen more press coverage in the last four days than most brands tend to see in a few months, or even a quarter.
All thanks to its campaign, courtesy creative agency The Womb. In the campaign, Sebamed names (targets) leading soap brands, from Hindustan Unilever (Lux, Dove, Pears) to Wiproâs Santoor. Sebamed claims that it has a lower pH level than the mentioned soap brands and, therefore, it is a better choice for those with sensitive skin. ....

India General , Lk Saatchi , Nisha Sampath , Kartik Smetacek , Prakhar Deogirikar , Jasravee Chandra , Bombay High Court , Hindustan Unilever , Sebamed India , Master Sun , Litmus Test , இந்தியா ஜநரல் , எல்.கே. ஸாசி , நிஷா சம்பத் , குண்டு உயர் நீதிமன்றம் , ஹிந்துஸ்தான் யூனிலீவர் , சேபபமேட் இந்தியா , குரு சூரியன் , லிட்மஸ் சோதனை ,