A big clue about what happened: In another post, the Twitter account said it had received a cease-and-desist order from Publix objecting to a related text-message notification service. The account promised more details “later this week” but never shared more information.
Since then, dozens of hungry Twitter users have tweeted at the account asking where they went, whether everything was OK and earnestly asking what subs might be on sale.
Who’s behind the accounts about Publix subs?
It’s Bryan Dickey, a 26-year-old University of Central Florida graduate and customer experience advocate at Postscript, a San Francisco-based text-messaging and marketing firm, according to his LinkedIn page. It identified him as founder and content creator of PubSub Creative LLC, which was described as a “niche digital community around Publix subs.”