Seen before. todd: the message is clear, evacuate immediately. this is a major hurricane. there is going to be a lot of debris, particularly in the big bend area, power lines will be down and a lot of need for all hands on deck. very few people can survive the path of major storm surge and this storm will be deadly if we don t get out of harm s way and take it seriously. ashley: janice dean is tracking and jimmy petronis is standing by. todd: we begin with matt finn live in st. pete beach. what are you seeing right now? we have been feeling consistent winds for several hours. dramatic shifts and fluctuation in the weather all night long.