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Commedian
James Schrader stars in the ad which promotes the company’s “soaps, hair care products, deodorant, toothpaste and other hygiene products” and explains to the audience that the line is perfect for men who “open pickle jars on the first try,” and fathers who “let their daughters braid their hair.”
“Dr. Squatch has money for super bowl ad?” one person on Twitter wrote. “I’m more surprised by this than the pringles ad.”
Another added, “I LOVE THIS DR. SQUATCH COMMERCIAL! ‘For men who do all the manly things like let their daughter braid their hair.’ You love to see it!”
10 p.m.
Smartphone-based stock market investment service Robinhood bought its Super Bowl spot in December after a successful year, unaware that it was about to make global headlines.
“We’re all investors,” says the ad that features a cross-section of people from different occupations. One person is using the app as she gets a coffee refill in a diner.
Robinhood users were among the small investors who shocked Wall Street last month. A social media frenzy among small investors briefly pushed up shares of troubled video-game retailer GameStop by 1,600% at the expense of hedge funds that were betting it would lose value. The stock frenzy also brought customer backlash to Robinhood and scrutiny from Congress and regulators after the company restricted some types of trades in response to the overwhelming volume.
An Edward Scissorhands-themed Cadillac advert starring Winona Ryder and Timothee Chalamet and a Jeep commercial with Bruce Sprinsteen were highlights of Super Bowl ads.