All shot through the roofs on key match dates, up three to five times the usual. And the world cup could be a big bonanza for businesses coming at an opportune time when indians have already begun losening the Purse Strings ahead of the big festive season. Online Food Delivery Companies and streaming apps could benefit substantially as millions tune in, with their food and drink to watch the matches. Some reports suggest that disney, the official media partner has as many as 20 brands for Sponsorship Deals across online and tv platforms. This is notjust the game, notjust religion, but a big big money spender. In new york where the trial of crypto giant Samuel Benjamin Bankman Fried is under way. Prosecutors and his defence team both made their Opening Statements to jurors in was expected to be a six week long trial. Our north American Business correspondent erin delmore reports. The prosecution and defence offered the newly selected Jury Duelling Narratives that are set to define this