The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.
The Italian Budget Law for 2024 introduced important measures that will have an impact on the insurance business. As to the non-life insurance sector, it is provided an obligation for.
On January 16 the Italian Authority for Communications Guarantees (AGCOM) published new guidelines on influencer marketing, marking a significant shift for influencers by imposing new.
Italy has introduced new advertising guidelines for social media influencers which will see the most influential online celebs regulated by the same authority as mass media outlets.