According to Chatterjee, CTV has been the fastest-growing service for YouTube over the last five years in India, and YouTube users are watching over two-and-a-half hours of content on average on these screens daily, with over 50% of the watch time being on content that is 21 minutes or longer.
YouTube is experiencing a surge in content consumption in India, with both short and long-form videos being watched on mobile and TV screens. While mobile remains the primary screen for digital video consumption, the growth of internet-enabled TVs has led to an increase in content viewing on larger screens.
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