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Campaign ads of the Week: Maltesers, motherhood and menopause

Campaign ads of the Week: Maltesers, motherhood and menopause
Campaign rounds up the top ads of this week.
by Emmet McGonagle
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United Kingdom , Freddie Powell , Ed Tillbrook , Dan Watts , Marie Claire Maalouf , Dave Westland , Augustine Cerf , Toby Allen , Lauren Peters , Sarah Berro , Jim Hilson , Camila Cornelsen , Irina Siraeva , Vanessa Robinson , Spain Museum , International Women Day , Richard Ince , International Women , Verity Fenner , Jez Tribe , Ally Pankiw , Oli Beale , Pain Dictionary , Middle East , Big Kahuna , ஒன்றுபட்டது கிஂக்டம் ,

TENA Fights to End the 'Age of Despair' for Women Across the Middle East

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#DespairNoMore is the new campaign by AMV BBDO and Impact BBDO aimed at destigmatising ageing and incontinence
TENA, the worldwide leader in incontinence products, has launched a campaign in the Middle East to challenge the misconception that menopause marks the onset of an ‘Age of Despair’ – the name for ‘menopause’ in Arabic –and raise confidence in women aged 45+.
In response to this year’s International Women’s Day theme, #ChooseToChallenge, the new campaign created by AMV and Impact BBDO calls on Arab women to challenge the ‘Age of Despair’ and replace ‘despair’ with their own words which truly reflect this stage of a woman’s life. ....

Saudi Arabia , Harriet Harrison , Toby Allen Jim Hilson , Marie Claire Maalouf , Stamatios Mantzaris , Yosra Embabi , Paul Shearer , Sarah Douglas , Porter Novelli , Georges Josh Rouhana , Tom White , Marc Codsi , Laura Hazell , Emdee Jabre , Irina Siraeva , Chady El Khal , Rob Sellars , Bryan Gonsalves , Kamil Abi Khalil , Salma Shahin , Zeid Hamdan , Neda Zag , Razan Hamdan , Sarah Berro , Haitham Elias Shaheen , Deputy Ecds ,

AMV and Tena bid to rebrand menopause for women in the Middle East

Large majority of women in Saudi Arabia believe Arabic term, which translates to ‘the age of despair’, should be changed. ....

Saudi Arabia , United Arab Emirates , Marie Claire Maalouf , Bodyform Libresse , Abbott Mead Vickers , Sarah Douglas , Toby Allen , Sarah Berro , Jim Hilson , Camila Cornelsen , Irina Siraeva , Yorgos Lanthimos , Middle East , Big Kahuna , சவுதி அரேபியா , ஒன்றுபட்டது அரபு அமீரகங்கள் , மேரி கிளாரி மாலொப் , அப்போட் மீட் விக்கர்கள் , சாரா டக்ளஸ் , டோபி ஆலன் , சாரா பெரோ , ஜிம் ஹில்சன் , நடுத்தர கிழக்கு , பெரியது காஹுந ,

Tena bids to rebrand menopause for women in the Middle East

Tena bids to rebrand menopause for women in the Middle East
Large majority of women in Saudi Arabia believe Arabic term, which translates to ‘the age of despair’, should be changed.
by Simon Gwynn
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Saudi Arabia , United Arab Emirates , Marie Claire Maalouf , Bodyform Libresse , Abbott Mead Vickers , Sarah Douglas , Toby Allen , Sarah Berro , Jim Hilson , Camila Cornelsen , Irina Siraeva , Yorgos Lanthimos , Middle East , Radio Live , Big Kahuna , சவுதி அரேபியா , ஒன்றுபட்டது அரபு அமீரகங்கள் , மேரி கிளாரி மாலொப் , அப்போட் மீட் விக்கர்கள் , சாரா டக்ளஸ் , டோபி ஆலன் , சாரா பெரோ , ஜிம் ஹில்சன் , நடுத்தர கிழக்கு , வானொலி வாழ , பெரியது காஹுந ,