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With the Tokyo Olympics being the biggest sporting event and cultural celebration of the year, there are understandably a ton of eyes on every moment of action. But while a lot of people are thirsting over Tongaâs shirtless flag bearer or the next great Olympic story, a lot of the attention throughout the games has been on the amazing pictogram performance during the 2021 Tokyo Olympics opening ceremony and how the show-stealing spectacle transfixed viewers around the world.
Over the course of five minutes, a group of talented performers brought to life the 50 different Olympic disciplines in a fun and exciting manner that, like the Olympic pictograms themselves, bridged the language barrier and became something everyone could enjoy no matter where theyâre from. There is a chance, however, that not everyone knows the fascinating story behind the pictograms and why the 2021 Olympics opening ceremony performance was such a big deal. Let us explainâ¦
GermanyLouisianaUnited-statesJapanNew-orleansTokyoParisFrance-generalFranceStockholmSwedenMunichDetails 28 July 2021
Ever envied an athlete biting into his or her gold medal while standing on the podium of the Olympic Games? Well, Burger King Belgium is turning the tables and making consumers the centre of envy instead. Playing on the iconic pose where athletes pretend to bite into their medals after winning a match, Burger King is offering viewers of the 2020 Tokyo Olympic Games free Whopper burgers when they take a photo or screenshot of an athlete biting into their medal and post it on social media with the hashtag #WishItWasAWhopper.
The Whopper Medals campaign runs on social media from 27 July to the end of the Olympics on 8 August. At the same time, it also created a 35-second spot featuring a series of photos of athletes biting into their medals. The video ends with the quote: This time during the games, you won t envy the athletes. They will envy you. The campaign was done in collaboration with French ad agency Buzzman.
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