slash prices to entice shoppers ahead of the christmas period. this year, technology retailers have warned that they may have insufficient stock to meet black friday demand due to delays in the supply chain. the imrg, the uk s online retail association, said the industry had seen delays to stock arriving. shortages of drivers and warehouse staff to send out purchased goods are also a worry for businesses. andy, insights directed joins us now. welcome. thank you forjoining us. tell us about how serious the shortages potentially are. yes. shortages potentially are. yes, well, christmas shortages potentially are. yes, well, christmas trading - shortages potentially are. yes, well, christmas trading is - shortages potentially are. ye: well, christmas trading is always a challenge because it is such a big deal. in the ii challenge because it is such a big deal. in the 11 years i have been working in the industry, this is the most challenging situation we have got. you mentioned a fee thin