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Match will be heading up the Hyundai and Kia accounts in Germany
INNOCEAN Frankfurt has appointed Match Herceg as creative director. We are very pleased that Match has chosen INNOCEAN Frankfurt. He comes exactly at the right time with his creative energy and broad expertise in digital formats. We have repositioned ourselves at the Frankfurt office in recent months and Match is the ideal leadership to creatively implement this change for our clients, says Andreas Cordt, CEO of the Frankfurt office and responsible for the German market.
Gabriel Mattar, European chief creative officer, sees in Match a strong creative leader from whom a lot can be expected: The German automotive market is incredibly competitive. We at INNOCEAN love these challenges. Having a creative who has been challenging our industry with his ideas long before everyone was talking about data, technology and digital media is the right fit for us and our clients. I
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Hyundai has teamed up with Innocean Berlin, acclaimed director Sebastian Strasser and Oscar-winning cinematographer Linus Sandgren to promote the electrification of its cars.
In the film, Hyundai takes a deep dive into the life and mind of a car designer on his relentless quest for better. The brand shows the process of creating some of its most recent and cutting-edge models - the Kona Electric, the Santa Fe Plug-in Hybrid, the Nexo Fuel Cell, and the all-new Tucson Hybrid - from early sketches, to intricate computer renders, to clay models, all the way to the finished cars.
The campaign, shot in Berlin during the summer of 2020, is Hyundai Europe’s largest campaign to date and is currently running across the continent on TV, Social Media, print and OOH.