The Indian passenger vehicle industry has employed social media influencers, such as Maruti Suzuki, to boost sales. Influencer collaborations have had a tangible impact on sales, with a shift towards digital content during Covid. Authenticity and personalized approaches make influencer marketing effective. Industry sources say there has been a 10X increase in budgets for digital content – Insta reels/YouTube – post Covid. At the same time, the number of influencers has also increased by 15X in the last couple of years.
Promoting a store is a challenge, and with all the noise today, it's hard to break through. Try these 12 retail marketing strategies to get the word out.