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Red Wing Heritage Dubs Itself as 'Out of Fashion' in Campaign Starring Viral Couple The Changs

Red Wing Heritage Dubs Itself as ‘Out of Fashion’ in Campaign Starring Viral Couple The Changs
Robyn Merrett
On Tuesday, Red Wing launched its first-ever global campaign, dubbing the footwear brand as “Out of Fashion.” The phrase, which is also the name of the campaign, serves to “amplify stories from real people who stand proud in their ideas and identities and never chase trends, norms or expectations.”
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To capture the idea, Red Wing partnered up with laundromat owners, who also happen to be internet sensations, The Changs. Wan-ji [Mr. Chang] and Sho-er [Mrs. Chang] went viral last year after they began modeling forgotten clothing in fashionable ways left at their Taiwan-based Want Show Laundry on social media. The Changs not only posed in the abandoned laundry, but also began repairing and caring for items, giving them new life. While repurposing clothing and material has since become huge in the fashion in ....

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