Live Breaking News & Updates on Immersive Van Gogh Industrial Complex

IT COULD NOT BE AVOIDED. With the lingering force of a traumatic memory, an advertisement for “Immersive Van Gogh” resurfaced constantly across social media. All over our screens, clips of masked visitors taking in wall-size projections of the Dutch painter’s self-portraits, still lifes, and landscapes proliferated. A thousand Starry Nights bloomed in rapid succession. Any cursory investigation of the phenomenon would uncover a veritable ecosystem of similarly titled, large-scale digital van Gogh installations, their locations ranging from Atlanta to Antwerp, Houston to Hangzhou: “Immersive Van ....

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