With the head of the cow. and that s because it s completely invisible to the human eye. you can only see it if you run it through google s own image generator tool, which is called imagene. and all it says on it is that the image was made by ai. it s got no other information about who made it, where it was made or when it was made. now, this is only a trial at the moment, and deepmind says you have to opt into it. so obviously anyone who s deliberately trying to set out to deceive using an ai image is probably not going to tick that box. but it is an interesting way, perhaps, of looking at how we might protect ai images in the future. in china, for example, you have to watermark or give some suggestion that you re dealing with al content, and they are bringing that in as part of their regulations. and there s every sense that companies are going to have to be transparent about when people are interacting with al. so it is one way of doing it. it s quite robust, deepmind says. if you e
Our technology editor, zoe kleinman, told me how it will work. it s a really interesting idea and it s only part of the solution, as you say, it is getting really difficult now to tell the difference sometimes between content that has been generated by ai and that has been generated by humans. and deepmind, that is a massive ai company, based here in the uk, hopes that this is part of the solution. so here is how it works. it is a digital watermark and it is embedded inside an image that is generated by ai. if you look at this picture of a cow, you can see that the watermark is inside the half of the photo of the head of the cow, and that is because it is completely can t see. you can only see it if you run it through google s own image generator tool which is called imaging. and all that it says on is that the image was made by ai. it has got no other information about who made it, where it was made, when it was made. now, this is only a trial at the moment and deep mine says that y