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We aim to create content and engagement that goes beyond the realm of a broadcast channel: Sujoy Roy Bardhan | Media

The head of marketing, OAP and licensing at Sony Yay, shares insights on the channel’s on-ground initiatives, how it communicates with brand’s through OOH, and more. ....

Sujoy Roy Bardhan , Leena Lele Dutta , Sony Pictures Networks , Sony Yay , Grand Hyatt , Time Zone , One City , Sony Yay , Sujoy Roy Bardhan , Ids Gec , N Ground Events , Experiential Marketing ,