technology. reporter: how can we use this technology by creating kind of identity rights? let s say tom cruise gave us the consent for this likeness where we could move beyond just small parody clips. everybody gets paid for that intellectual property. reporter: that does raise ethical questions about where do you fit in all this? the thesis of this company that chris started begins with ethics. reporter: they say they ll only take on projects they consider ethical. but some companies making that decision could be a dangerous precedent. congress has held hearings on deep fake technology and they re saying, we will continue to investigate any violations of federal law and actors who use them for nefarious acts. as it develops, the positive output will so far outweigh
creating viral videos for fun and they re only getting better. about five days, maximum six days, i could turn around something like this. so you ve gone from weeks todays in a matter of a year, this technology is advancing that rapidly? yeah. the real tom cruise hasn t asked the duo to stop and they haven t monetized the tiktok account. cruise didn t respond to a request for comment. how can we use this technology by creating kind of identity rights? let s say tom cruise gave us the consent for this likeness where we could move beyond just small parody clips, everybody gets paid for that intellectual property. that does raise ethical questions about where you fit in all of this. the thesis begins with ethics. they say they ll only take on
for his part, the real tom hasn t asked the duo to stop. he didn t respond to a request for comment from nbc news, but they were so successful, their company is now in business together, looking to convince others it s worth paying for this technology. how can we use this technology by creating kind of identity rights? say tom cruise gave us the consent for this likeness where we can move beyond just small parody clips. everybody gets paid for that intellectual property. that does raise ethical questions. the thesis of this company that chris started begins with ethics. they say they ll only take on projects they consider ethical, but some worry leaving companies an individuals to make that decision could be dangerous. congress has held hearings on deepfakes and they say they re following the technology closely, saying we ll continue to investigate any violations of
and overwhelmingly male when it comes to donald trump s support. his use the language yesterday, hoax, impeachment, abbey made this point. these are words that resonate with them because they are his favorite words to describe the persecution which he himself feels. the republicans are more motivated than they were. they have got a supreme court seat on the bench. and what democrats in all their righteous anger and motivation right now sometimes miss is culture war fights often benefit republicans. identity rights and protests often benefit republicans. i want to make sure i understand that. the anger is still on the democratic side but you are saying the sense of accomplishment motivated the people on the right. not just sense of accomplishment. listen to the language. calling the democrats the mob. they are using anger and fear as well. they are angry about the process. accomplishment plus anger and
shouldn t really be one-on-one . let s get somebody else in the room for your own, just so you don t have a problem later. there are so many ways to avoid the problem. instead, we hear about the voice and his identity rights in longhand and we eventually get a best selling book. there does seem to be almost a sense of entrapment in these memos, as though he was urging the president to do things so he could run back outside and write down the bad things the president had done in his mind. by the way, the double standard, too, is glaringly evident. jim comey tells us that has broken down this tour about the doubts he had about loretta lynch, the orders she gave him, do we have any conversations between him and her that were memorialized? absolutely not. there s a lot of other things that come out of this memo, too. we are finding as well that jim comey like to talk about how he is a fact guy but again, only the fact that matter. once we are seeing the context of a lot of the statement