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New Delhi, April 14: Nykaa Fashion, the online fashion retail arm of Nykaa, has been winning hearts with its tight curation of products and trend-forward approach. Co-founder of Nykaa and CEO of Nykaa Fashion, Adwaita Nayar, shares her vision for the brand, which aims to bring the best brands from across the country and the globe to Indian customers. What sets Nykaa Fashion apart is its focus on curation. Nayar and her team work hard to ensure that every product listed on the app is of the highest quality, is on-trend, and offers good value for money. The premium fashion platform has in fact dedicated a process to actively de-list products from the app every week, ensuring that only the best-curated products are available to customers. Nykaa Fashion also offers several exciting properties on its platform, including Hidden Gems, a property that is close to Nayar s heart as she travels across the country, discovers emerging labels and brands, brings them on to the platform, and gives the ....