Customer behaviour insights, digital technology trends and the potential power of unlocking traveller memories were hot topics at Pernod Ricard Global Travel Retail’s annual Cannes panel discussion
PR GTR panel unboxes behavioural science's influence on travel retail trbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trbusiness.com Daily Mail and Mail on Sunday newspapers.
The concept of the metaverse garnered a fresh wave of interest after Facebook rebranded as Meta in 2021, introducing the notion of a virtual-reality-powered future to a global audience. Len Williams asks whether this really is the future of the internet.