India Business News: MUMBAI: Acting on government advisory against selling beverage mix and drinks such as Bournvita, Horlicks and Boost as "health drinks", a non-existent.
Horlicks and Boost Revamp Labels: Dropping "Health Drink" for "Functional and Nutritional"! New regulations in India are prompting changes for popular drinks. HUL is rebranding Horlicks and Boost as "Functional and Nutritional drinks." Learn why the "health drink" label is disappearing and explore the evolving world of nutritional beverages.
Ecommerce: Walmart s Flipkart said the "reclassification" is still a work in progress. "We are already working with the brands on healthy drinks listing directive," a company spokesperson said.
In its investor presentation post earnings, the FMCG giant said that it is dialling up benefits and nutrition science on the pack to help consumers make informed choices about their food and beverage consumption.