Hearst hosted its annual Eco-Conscious Living Summit on Thursday, April 25, to be followed by a virtual summit on Friday afternoon. Read our exclusive recap.
Hearst is packaging its design titles together for a new educational franchise Ivy Liu
Hearst is anchoring its new educational franchise, Design U, to four of its luxury and design titles Elle Decor, House Beautiful, Town & Country and Veranda as a way to quadruple audiences and subsequently increase sponsorship potential.
Design U is debuting as a two-hour-long, virtual master class on Wednesday that consists of four editor-led panels. The event is free for attendees and is relying on the support of five launch sponsors: Caesarstone, Design Within Reach, Kohler, Longaberger, and Obakki. The company would not disclose how much revenue the initial Design U franchise will bring in, or the exact terms of each sponsorship, but a spokesperson for Hearst said that it is a profitable event.