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#UpWithHer: Loren Heller, Hillary Cullum launch Berkley Clothing

#UpWithHer: Dressing room disaster spurred friends to conquer entrepreneurship with maternity line Shocked by the limited choices in athletic maternity wear, Loren Heller and Hillary Cullum leaned into their retail roots and began designing. Author: Kara Sewell Updated: 9:09 AM CDT May 26, 2021 DALLAS The frustration of shopping for maternity clothes inspired two best friends to make it easier for expectant moms to find the perfect fit.  Loren Heller and Hillary Cullum launched Berkley Clothing in 2020. They shared their brand-building strategies and how honesty helped them grow their business in this #UpWithHer.  Heller and Cullum met 15 years ago working retail. Both were accepted to Neiman Marcus executive development program, and they’ve been besties since.  

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These entrepreneurs don't want pregnant women to 'settle for mediocre'

These entrepreneurs don’t want pregnant women to ‘settle for mediocre’ Jenny Rudolph, Dallas Morning News © Lola Gomez/TNS Loren Heller and Hillary Cullum fold their Berkley Clothing maternity workout leggings at their home office/work studio in Dallas. DALLAS – After meeting and working together at Neiman Marcus over 15 years ago, retail entrepreneurs Loren Heller and Hillary Cullum became fast friends. They went on to explore different career paths, but remained close and eventually became neighbors in University Park, Texas. © Lola Gomez/TNS Berkley Clothing sells two styles of leggings designed to be worn throughout pregnancy. When Heller became pregnant with her daughter in 2016, she went on a search for high-quality activewear that suited her during maternity. She quickly found that popular and well-established brands like Athleta and Lululemon didn’t specifically make maternity apparel.

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These entrepreneurs don't want pregnant women to 'settle for mediocre'

These entrepreneurs don't want pregnant women to 'settle for mediocre'
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Meet the Park Cities entrepreneurs who don't want pregnant women to 'settle for mediocre'

Meet the Park Cities entrepreneurs who don't want pregnant women to 'settle for mediocre'
dallasnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dallasnews.com Daily Mail and Mail on Sunday newspapers.

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