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Gen Z Shopping Habits & Trends According to Her Campus Survey

Gen Z's shopping habits & trends, according to a Her Campus survey, include splurging on apparel and saving on accessories. ....

Marshall Islands , Stephanie Kaplan Lewis , Her Campus , Campus Media , Gen Zers , Her Campus Media , Home Goods ,

TikTok is becoming the main news source for Gen Z

Poll numbers are showing an increase in Gen Z using TikTok as a main source for news content compared to previous years. Gen Z (considered to be anyone born between 1997 and 2012 per Pew Research Center) is treating TikTok as a search engine to “watch multiple points of view, including personal stories, on particular news topics,” per Axios. According to Insider Intelligence, a new study from Her Campus showed that 51% of Gen Z users preferred using TikTok over Google. ....

Ziad Ahmed , Stephanie Kaplan , Pew Research Center , Insider Intelligence , Her Campus , Gen Zers , Google Search , Her Campus Media , Gen Z , Insider Intelligence , News Outlets ,

Almost one in 10 Gen Zers are more likely to use TikTok than Google as a search engine

TikTok has shaken up the habits of Generation Z. Two-thirds have already used the platform as a search engine, and almost one in ten now prefer the Chinese social network to Google for searches. ....

Gen Xers , Gen Zers , Her Campus Media , Unlike Google , Social Media ,