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IAB's Digital Reboot Webinar to Focus on Programmatic Explosion

IAB's Digital Reboot Webinar to Focus on Programmatic Explosion
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Adrian Weckler , Daniel Knapp , Helen Beecher , Ian Maxwell , Group Digital Development , Europe Programmatic , Digital Reboot , Programmatic Survey , Chief Economist , Tech Editor , Irish Independent , Sunday Independent , Group Digital Development Manager , Senior Ad Operations ,

The Power of News Brands Takes Centre Stage at Engage Conference


The Power of News Brands Takes Centre Stage at Engage Conference
May 7, 2021
The event was presented by Adrian Weckler from INM and Roisin Ingle, the Irish Times.
Attendees heard about the findings of new research from marketing effectiveness expert Peter Field which demonstrated how multi-platform news brands are delivering long terms business effects for brands. Together with NewsWorks Insight Director Denise Turner, Field presented the findings from the IPA Databank study which found that news brands are having a significant impact on key business drivers such as market share, pricing and profit.
In a separate session, a discussion on what does the demise of cookies means for publishers and advertisers featured Ciaran O’ Kane, CEO Wire Corp, Helen Beecher, Head of Digital, OMD, and David Fogarty, Digital Investment Director, Core. ....

United Kingdom , Adrian Weckler , Denise Turner , Tara Clifford , Aoife Moore , David Fogarty , Ann Marie Lenihan , Ciarano Kane , Craig Hughes , Colmo Reilly , Helen Beecher , Jana Solovjoa , Roisin Ingle , Media Commission , Wire Corp , Newsbrands Engage , Peter Field , Newsworks Insight Director Denise Turner , Digital Investment Director , Ozone Project , Peugeot Ireland , Irish Times Summer , Winter Nights , Newsbrands Ireland , How News Publishers , Sunday Independent ,