The second wave of the Coronavirus is here. With India’s official death toll now at m ore than 1,65,000, the five-fold strategy (testing, tracing, treatment, Covid- appropriate behaviour and vaccination) is an effective way to fight the global pandemic. Meanwhile, the print industry is worried about its future. My nine-step plan for print in 2021 (with apologies to one and all): Ramanathan: We are no longer human beings in our current status. All of us have become a battery; either positive or negative
1. Introduce a print vaccine that makes you immune to the Deadly Digital Disease (DDD). Make it compulsory through a print app. Totally 10 billion devices are interconnected around the world. Ensure 10 billion print apps are downloaded. Save the planet from DDD.