How do events, tastings and markets mesh with the online shop?
Sedo: Events are key because once people taste sauces, they like it. Also, when you go to our site and see close to 200 bottles that you haven’t heard of, it can be too much choice. Usually when we do a market or an event, we bring a mix of sauces and act as hot sauce sommeliers.
What are your best-sellers?
Sedo: Humble House’s Ancho and Morita, a barbecue-based, tamarind sauce that’s unbelievably good. It’s one of the best sauces we’ve ever come across. Flagrant, Reaper Evil and Secret Aardvark sell well too.