And this fantastic food influencer who does some really amazing fund fund raising through food and through social media, he got onboard. he did cook for syria, so he s, like, i want to do cook for ukraine for you guys. he got a bunch of amazing people together for us, and we kind of got the campaign running within 24 hours of the idea popping up in my head. and the way that it works, basically three ways. the most immediate and simple way, perhaps, is to invite people to cook something from ukraine, share the picture of the meal on social media with the hashtag cook for ukraine and then share the link to our giving page. and the next step would be to host a supper club or a fundraising activity like a bake sale with your friends at the local school, at the local community center, and the third level is we re teaming up with restaurants across the u.k., and we re also launching in the u.s.