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How can Australia's marketers build health and wellness into brand strategy?

Thanks to COVID-19, consumers are now thinking about health and wellness beyond the traditional definition of “eating healthy and exercising”. In this edition of Spotlight Australia, WARC Asia Editor Gabey Goh looks at how brands can tap this growing opportunity. This article is part of a Spotlight series on how brands in Australia can tap into the growing opportunity in health and wellness. Read more Consumers in Australia are increasingly looking for brands that will provide them with products and services in a way that feels like they are a good choice, good value for money and also good for the environment.