gingrich in 2012 and is looking into taking his spending inhouse to expert more control our his money is spent. and then the koch brothers who built up a political operation that has all the hallmarks of a national political party. the dumped tens of minimum. of dollar into a data company dealing profiles of 250 million americans, and developed inhouse expertise in polling. message testing, fact changing and advertising, media buying, dial groups, and donor maintenance. a koch backed business at the center so the effort callseye 360 uses consumer data from credit bureaus bureaus bureau am social media and even what a voter drives. this used to be capacity only could be had from a political party. the fact it exists outside the g.o.p. reflects an amazing and underappreciated transition from a unified peat apparatus into the political equivalent of a
taking his political spending in-house. and then there s the coke brothers and their allies who have built up a political operation that political reports have all the hallmarks of a national political party. they ve dumped tens of millions of dollars into a data company as detailed, state of the art profiles. a coke-backed business at the credibility e center uses consumer data along with information from social networks, income, tv viewing and everyone a brand of cars someone drives to develop voter profiles. this used to be the sort of constitutional capacity that could only be had from a political party. various war lords fight to impose their will.
brothers and their allies who have built up a political operation that political reports have all the hallmarks of a national political party. they ve dumped tens of millions of dollars into a data company as detailed, state of the art profiles. a koch-backed business at the credibility e center uses consumer data along with information from social networks, income, tv viewing and everyone a brand of cars someone drives to develop voter profiles. this used to be the sort of constitutional capacity that could only be had from a political party. various war lords fight to impose their will. it s a huge change we re going to talk about next.