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HCCP New Imprint Dives Deep into Bible Study Market


HCCP New Imprint Dives Deep into Bible Study Market
By Cathy Lynn Grossman
|
Apr 28, 2021
HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint announced Tuesday, HarperChristian Resources.
HCR will draw content from HCCP’s current imprints, Thomas Nelson and Zondervan, “as well as other Christian trade book publishers,” and expand with new print, digital, video and streaming offerings of texts and guides for individual and group Bible study, ministry programs and church campaigns.
The company announcement also highlights plans for “original projects from leading Bible teachers,” under a marketing banner of “Today’s most trusted voices, including bestselling authors such as Max Lucado, Lysa TerKeurst, Andy Stanley, Jennie Allen, Peter Scazzero, and Ann Voskamp. Titles that authors previo ....

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