Lot of factors. some of this is years of easy money that went too long into a growing kmieconomy. some of it is pandemic stuff, some of it was a lot of the covid relief money. we also know that companies are raising prices probably because it increases their profit margins beyond what they have to raise. by the way, some of them are stating it outright in their earnings report. i m going to quote one from shake shack, we re encouraged by the results of our october price increase, believe our brand has pricing power. the extent of inflation remains uncertain and we may take additional price later this year to help build back margins. the u.s. chamber of commerce says it s wrong to blame price hikes offn companies. is it correct to say that some companies are taking advantage of this? well, certainly, and i don t even know if it falls in the category of taking advantage of it. i think one thing we know is that expectations play such a powerful role in inflation and