Few forms of sponsorship create as compelling a connection with consumers as product placement in movies. Building this kind of familiarity usually takes decades but one brand is in the process of tearing up that script.
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But I want you to know something. you and me, it's not gonna be a one-way street. 'Cause I don't believe in one-way streets. Not between people, and not while I'm driving. So, here's some advice I wish I woulda got when I was your age: Live every week like it's Shark Week. -Tracy Jordan, 30 Rock