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The advertising festival proved that the biggest crisis facing brands right now is the panic and confusion over how to show up for LGBTQ+ rights. Simon Hatter, founder of Hatter, believes agencies are handling the crisis much better than their client. ....
After meeting at unBoxed, Code3 was awarded the commerce duties for MasterPieces, Inc., a maker of high-quality puzzles, games, toys, craft kits, and more. The ....
Marketplace Strategy Partners With Downstream Impact To Bolster Its Proprietary Technology Offering Marketplace Strategy announces partnership to bolster its proprietary technology, MPS Insights, powered by Downstream News provided by Share this article Amazon Advertising partner, announces its proprietary technology, MPS Insights, now includes Downstream technology. Downstream Impact, a member of the Amazon Marketplace Developer Council, partnered with MPS in 2020. Since then, MPS has worked with Downstream to fine-tune the data, insights and automation available to its clients. Now, with the support of Downstream s capabilities, MPS Insights exclusively services clients with best-in-class technology. Downstream was recently acquired by Jungle Scout, the leading all-in-one platform for selling on Amazon. ....
Predictions: 14 digital marketing predictions for 2021 From the demise of third-party cookies and privacy-first marketing, to the reinvention of email and the reign of content, CMO asks the experts about what digital marketing will hold in 2021 In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. And with the absence of large events and in-person gatherings, restricted, by year’s end we could have smaller events with much richer digital integrations based on the learnings from 2020, says Cohesity CMO, Lynn Lucas. In everything, digital must be the channel, according to Capacity Digital CEO, David Karandish. “The traditional workplace is dead. We can’t assume business will be done in person, in the same location anymore. The definition of ‘availability’ is also shifting and people are unplugging from the matrix a bit,� ....